(Hahn Public Research)
(FMI Study)
(World Trademark Review)
CONSUMER CONFIDENCE & BRAND LOYALTY
Unique tamper evident seal creates consumer confidence and trust in your product which builds strong brand loyalty.
INCREASED SALES & MARKET SHARE
Strong brand loyalty leads to increased customer sales and market share. Creates a unique and compelling point of differentiation to attract new customers.
CUSTOMER RETENTION
Strong brand loyalty and consumer trust in your product also drives customer retention especially when competitor products are inferior
PRODUCT CROSS-SELL
Integrating customer and product data in a digital platform enables the creation of valuable insights and cross-sell opportunities via digital notification.
CUSTOMER DATA & INSIGHTS
Electronic capture, collation and dissemination of customer data enables real-time customer intelligence and interactive engagement to build brand trust.
On discovering and diagnosing your unique authentication problem, we will develop an integrated bespoke solution that may include one or all of the following features:
TAMPER EVIDENT LABEL
Paper or polymer frangible tamper evident label with perforations and security slits
Covert DataTraceID authentication security code
UNIQUE IDENTIFIER (UID) QR CODE and SERIAL NUMBER
QR code and serial number unique identifier (UID)
QR code and serial number with 2 colour printing for logo
UID DATABASE
Internal database to register unique identifier (UID) with product, lot and date data
TRACK & TRACE
Consumer authentication database to collect and report customer information with product, lot and dates
QR ENCRYPTION
QR code encryption and authentication security linked to Track & Trace database
OPTICALLY THIN FILM (OTF) LABEL
1 piece tamper proof label in Optically Thin Film (OTF) to be affixed with paper or polymer label
Most brands don’t understand their counterfeit problems or when, where and how to act.
Our DataTraceID and TRACR authentication solution enables brands to protect product from counterfeit by aggregating authentication data in real time. Learn more…
DataTrace
Using trace elements we embed a unique authentication foot print into a wide range of products and raw materials. Using our hand held proprietary scanning and cloud technology clients can scan at any location and review aggregated data on any device to detect and respond to counterfeit in their business.
Digital Assurance
Consumers can immediately verify the authenticity of your product by scanning a QR code generated by our authentication software. Consumer assurance delivers brands increased consumer trust, and enable continued engagement with consumers and insights into consumer behaviour.
Smart Labels
A SecureID label provides consumers with a physical symbol of assurance. Our technology embeds tamper evident features into labelling and combined with DataTrace and a QR code enables all the benefits of Digital Assurance.
Outcomes
Situation
Company suspected product counterfeiting and market diversion in Asia. DataDot was engaged to investigate to confirm and determine the extent of the problem.
Solution
PA covert DataTrace code marking of product packaging was implemented. In-field testing was conducted to determine the extent of the problem and to create a counterfeit bench-marking and reporting program.
Outcomes
Data collected from the counterfeit reporting program was used to identify counterfeit and diversion breaches leading to the shutdown of counterfeit retailers online. Insights and learnings from the counterfeit reporting program were used to formulate a preventative strategy to combat counterfeiting and diversion.
