Outcomes

Global Pharmaceutical Company

Situation

  • Supply chain compromised in South America with medicinal products counterfeited containing no active ingredients.

Implication

  • Counterfeit products contained no active ingredients which posed a significant health risk to consumers as the medication was ineffective
  • Company concerned about the impact on consumer wellbeing, brand reputation damage, product liability and recall costs as well as lost sales and margin

Solution

  • Pharmaceutical company incorporated a DataTrace authentication marking of product containers to enable authentication scanning and verification throughout the supply chain
  • The DataTrace code contained multiple formulations, one for each product package variation
  • DataTrace readers were deployed to authorized inspection personnel to conduct authentication testing of products at specified control points in the supply chain to ensure no compromises

Outcomes

  • The authentication solution was successfully implemented and no incidents of counterfeit have been detected in the last 5 years

Outcomes

Global FMCG Company

Situation

  • Company suspected product counterfeiting and market diversion in Asia
  • DataDot was engaged to investigate to confirm and determine the extent of the problem

Implication

  • The company was experiencing declines in product sales and margin
  • Furthermore, the company was exposed to: significant brand damage, consumer health risk and loss of trust, breach of distribution license agreements and; production overruns

Solution

  • A covert DataTrace code marking of product packaging was implemented
  • In-field testing was conducted to determine the extent of the problem and to create a counterfeit bench-marking and reporting program

Outcomes

  • Data collected from the counterfeit reporting program was used to identify counterfeit and diversion breaches leading to the shutdown of counterfeit retailers online
  • Insights and learnings from the counterfeit reporting program were used to formulate a preventative strategy to combat counterfeiting and diversion

“The DataTrace Authentication system is an important security feature for Crown Resorts. In particular, the ability to have denomination specific codes in a covert anti-counterfeit solution is something that gives us an extra level of assurance and further reinforces the importance that Crown Resorts places on the integrity of its gaming operations.”

Sean Knights | Executive General Manager – Table Games
Crown Melbourne Limited

Outcomes

Gaming Chip Manufacturer

Situation

  • Chip manufacturer was looking to launch a new range of casino gaming chips with unique anti-counterfeit technology protection due to existing gaming technology being compromised

Implication

  • Casinos were being targeted by the compromise and were losing significant amounts of money and trust in the gaming technology industry

Solution

  • DataTrace developed and implemented a multi-code solution that provided a unique code for each denomination of casino chip
  • Authentication readers were deployed to security personnel to conduct on-the-spot authentication testing to mitigate counterfeit losses

Outcomes

  • Chip manufacturer successfully launched and implemented the new DataTrace code chip to numerous casinos worldwide (including Crown Casinos)